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上海標識設計--品牌標志醒勢命名法
發表時間:2021-01-15 09:37:50 資料來源:人和時代 作者:VI設計公司

       品牌命名時,清晰產業背景、吻合行業特征,暗含商品屬性與服務定位的寓意,或者清晰鎖定目標群體,并與之相互協調,是謂“醒勢命名法”。

       幾乎壟斷著電腦操作系統平臺的美國 Microsoft微軟公司,品牌命名定位于軟件(Software); NetEasy網易,品牌命名定位于網絡(Net)平臺,并且品牌命名強調了一種趨勢(越來越易于使用)和所承諾的利益。

       醒勢命名法要注意回避市場上雷同的中文和英文名稱,而且最好將品牌與目標客戶直接聯系起來,進而使目標群體產生認同感。   太太(口服液)是一種專為已婚婦女設計的營養補品(女性補血口服液),這個品牌名稱不用過多的言語描述,一聽就知道它所針對的消費者是誰,加之色彩上使用鮮紅的品牌主色調,利益訴求不言而喻。  

       這種鎖定目標人群的品牌還有:好孩子(童車)、娃哈哈(兒童口服液)、商務通(商務掌上電腦)等等。

       當然,品牌標志的內涵絕不單是名稱那么單純,還包括著品質、服務、包裝、承諾等綜合要素,所以商業品牌的名字更需要匠心獨具,否則在茫茫人海中人們會很容易忘了你叫什么。

      When naming a brand, it should be clear about the industry background, conform to the industry characteristics, imply the implied meaning of commodity attributes and service positioning, or clearly target the target group, and coordinate with each other, which is called "Xingshi nomenclature".


      Microsoft, which almost monopolizes the computer operating system platform, brand names software; neteasy, brand names net platform, and brand names emphasize a trend (more and more easy to use) and the promised benefits.


      We should pay attention to avoid the similar Chinese and English names in the market, and it is better to directly connect the brand with the target customers, so as to make the target group have a sense of identity.


      Madam (oral liquid) is a kind of nutritional tonic (female blood tonic oral liquid) specially designed for married women. This brand name does not need too many words to describe. You can know who it is aimed at as soon as you listen to it. In addition, the main color of the brand is bright red, so the interest demand is self-evident.


     There are also brands targeting at the target group: Goodchild (baby carriage), Wahaha (children's oral liquid), Shangwutong (business PDA), etc.


     Of course, the connotation of brand logo is not only the name, but also the comprehensive elements of quality, service, packaging, commitment and so on. Therefore, the name of a commercial brand needs more ingenuity, otherwise in the vast crowd, people will easily forget what your name is.




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