幾乎壟斷著電腦操作系統平臺的美國 Microsoft微軟公司,品牌命名定位于軟件(Software); NetEasy網易,品牌命名定位于網絡(Net)平臺,并且品牌命名強調了一種趨勢(越來越易于使用)和所承諾的利益。
When naming a brand, it should be clear about the industry background, conform to the industry characteristics, imply the implied meaning of commodity attributes and service positioning, or clearly target the target group, and coordinate with each other, which is called "Xingshi nomenclature".
Microsoft, which almost monopolizes the computer operating system platform, brand names software; neteasy, brand names net platform, and brand names emphasize a trend (more and more easy to use) and the promised benefits.
We should pay attention to avoid the similar Chinese and English names in the market, and it is better to directly connect the brand with the target customers, so as to make the target group have a sense of identity.
Madam (oral liquid) is a kind of nutritional tonic (female blood tonic oral liquid) specially designed for married women. This brand name does not need too many words to describe. You can know who it is aimed at as soon as you listen to it. In addition, the main color of the brand is bright red, so the interest demand is self-evident.
There are also brands targeting at the target group: Goodchild (baby carriage), Wahaha (children's oral liquid), Shangwutong (business PDA), etc.
Of course, the connotation of brand logo is not only the name, but also the comprehensive elements of quality, service, packaging, commitment and so on. Therefore, the name of a commercial brand needs more ingenuity, otherwise in the vast crowd, people will easily forget what your name is.