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深圳VI設計公司-2021三種深圳VI設計合作營銷的形式
發表時間:2020-12-25 17:05:43 資料來源:人和時代 作者:VI設計公司

        深圳VI設計公司合作營銷的形式合作營銷的形式可以簡單地把它歸結為三種:


        1.VI設計公司合作。這是指企業在某一特定營銷活動內容上的平行合作。如兩個企業在開發某一新產品上通力合作,或者在對VI設計產品的廣告、促銷上進行合作,或者互相為對方產品提供銷售渠道網絡VI設計等等。水平合作最有可能在同行業中開展,是水平國際分工的基礎。


        2.深圳VI垂直合作。這是企業在不同的營銷活動內容上的合作。深圳VI設計公司分別承擔某一營銷活動,最終組成合作優勢,如丹麥的諾和諾德公司是生產胰島素和酶的小企業,具有一定的生產技術優勢.但是本身的銷售能力很差。為此,諾和諾德公司與美國的施貴寶公司合作,由施貴寶公司專門負責北美市場的銷售活動,取長補短,取得了很好的效果。



        3.VI設計交叉合作。平行與垂直合作主要在同一行業的企業之間進行。交叉合作是兩者的綜合,主要在不同行業的企業之間進行。隨著深圳VI設計公司多角化戰略的不斷應用,這種交叉合作已越來越為企業所采用。交叉合作又被稱之為全方位合作或全面合作,它在國際營銷中的重要性將越來越被人們重視。市場營銷的發展是一種必然的趨勢,只要社會生產力在不斷地向前發展,企業VI設計的內部環境與外部環境在不斷地變化,那市場營銷的新發展就會永遠的持續下去。


        The form of cooperative marketing of Shenzhen VI Design Company The form of cooperative marketing can be simply summarized into three types:


        1. VI design company cooperation. This refers to the parallel cooperation of companies on the content of a particular marketing activity. For example, two companies cooperate fully in the development of a new product, or cooperate in the advertisement and promotion of VI design products, or provide each other's products with sales channel network VI design and so on. Horizontal cooperation is most likely to be carried out in the same industry, which is the basis for the horizontal international division of labor.


        2. Shenzhen VI vertical cooperation. This is the cooperation of enterprises on the content of different marketing activities. Shenzhen VI Design Company undertakes a certain marketing activity, and finally forms a cooperative advantage. For example, Denmark's Novo Nordisk is a small enterprise producing insulin and enzymes, which has certain production technology advantages. But its own sales ability is very poor. For this reason, Novo Nordisk has cooperated with Bristol-Myers Squibb in the United States, and Squibb is responsible for sales activities in the North American market, learning from each other and achieving good results.


        3. VI design cross cooperation. Parallel and vertical cooperation are mainly carried out between companies in the same industry. Cross-cooperation is the integration of the two, mainly carried out between enterprises in different industries. With the continuous application of Shenzhen VI design company's diversification strategy, this kind of cross cooperation has been increasingly adopted by enterprises. Cross cooperation is also called all-round cooperation or all-round cooperation, and its importance in international marketing will be paid more and more attention. The development of marketing is an inevitable trend. As long as the social productivity is constantly moving forward and the internal environment and external environment of the company's VI design are constantly changing, the new development of marketing will continue forever.


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